Estate and letting agents
Google Business Profile Support for Estate Agents
For an estate agent, the Google Business Profile is often the first thing a vendor, landlord or tenant checks before picking up the phone. Branch details, reviews and opening hours all shape that first impression. When a branch profile is suspended, duplicated or pointing at the wrong office, valuation enquiries and viewings can quietly go elsewhere.
- Branch profiles reviewed one by one
- Sales and lettings set up clearly
- Evidence prepared before any appeal
Independent service. Not affiliated with Google. Outcomes are decided by Google.
Why it matters
Why branch profiles matter so much for agents
Illustrative. Outcomes are decided by Google.
People choosing an agent tend to compare local offices side by side. They look at the reviews, the photos of the branch, the opening hours and how close the office is to the property they want to sell or let. A missing or suspended branch profile can make an established agency look smaller or less active than it is, and enquiries may drift to a competitor whose profile is complete and accurate.
Agencies also have a structure that Google's guidelines treat carefully. There may be several high street branches, a head office that does not serve the public, and separate sales and lettings teams working from the same building. Each of these needs thinking through before profiles are created or edited, because overlapping or inconsistent listings are a common reason for duplicates, verification problems and, in some cases, suspension.
Common issues
Business Profile problems estate agents can run into
Sales and lettings duplicates
Separate sales and lettings profiles at the same address can look like duplicates if the names, categories and contact details overlap, which may lead Google to merge, hide or restrict them.
Head office without a public counter
A profile for an administrative office that customers cannot visit during stated hours may not meet Google's guidelines, and it can compete with the branches that genuinely serve the public.
Branch closures and moves
When a branch closes or relocates, an old profile left live can send vendors and tenants to an empty shop, attract confusing reviews and create conflicting address information.
Access held by former staff
Profiles set up by a previous branch manager or marketing contact can leave the agency without owner access, which makes routine edits and any appeal much harder to handle.
Getting the setup right
Branches, departments and how the address should work
Estate agents usually have staffed offices that customers can visit, so each genuine branch can generally have its own profile showing its real address. Google's guidelines expect a branch to have permanent signage and staff available during its stated hours. A branch that only exists as a mailing address or a shared desk is unlikely to be eligible, whatever the local demand.
Google's guidelines allow some public-facing departments to have their own profiles where they are genuinely distinct, for example with their own category and contact details. Depending on the circumstances, sales and lettings at one address may fit this. The department names should describe the service plainly, without extra keywords or place names that are not part of the real branding.
Verification and appeals
Evidence that may help an agency
Evidence should be genuine, current and consistent with your profile. What is relevant depends on the case.
- Photos of permanent branch signage and the shopfront
- Photos of the office interior showing staff areas
- Business rates bill or commercial lease for the branch
- Utility bill in the business name at the branch address
- Company registration and trading name details
- Branch letterhead or window cards showing the same name
How we help
How we can support your business
- 1
Map your branches
We list every branch, head office and department you operate, then compare that against the profiles that actually exist on Google, including old or unclaimed ones.
- 2
Check against the guidelines
We review names, categories, addresses and hours for each profile and explain in plain English where something may conflict with Google's Business Profile guidelines.
- 3
Put the structure right
Where appropriate, we help you correct details, request removal of true duplicates, recover access and set sales and lettings up in a way that is clear and consistent.
- 4
Prepare any appeal
If a branch has been suspended, we help you gather genuine evidence and prepare a factual appeal through Google's own process. The final decision rests with Google.
FAQs
Questions from estate agents
Can our sales and lettings teams have separate profiles?
Possibly. Google's guidelines allow some distinct, public-facing departments to have their own profiles, usually with their own category and contact details. Whether that suits your agency depends on how the teams actually operate. If they share one phone number and one front desk, a single well-maintained branch profile may be the safer choice. We can review your setup and explain the options.
Should our head office have a Business Profile?
Only if customers can genuinely visit it during stated hours and receive a service there. An office used purely for administration, accounts or management is generally not eligible under Google's guidelines. Creating one anyway can cause confusion with your branches and may attract a suspension, so it is worth checking before adding it.
One of our branches has closed. What should happen to its profile?
If the branch has permanently closed, the profile can usually be marked as permanently closed rather than left live with outdated details. If the team has moved to a new office, the approach may be different and the address can often be updated, although reverification may be requested. We can help you work out which applies.
Will our suspended branch definitely be reinstated?
Nobody outside Google can promise that. What we can do is review the profile, identify the likely policy issue, help you correct it and prepare a clear appeal with genuine evidence. The appeal is submitted through Google's own process and the final decision rests with Google.
Free case review
Tell Us What's Happening
Tell us what is happening with your estate agent Business Profile. We will review the details and explain the likely cause and your options.
- 1You send the details
Takes about two minutes. Screenshots can follow later.
- 2We review your case
We look at what has happened and what may have caused it.
- 3We talk you through it
Using your preferred method: phone, WhatsApp or email.
We never ask for your Google password. Your details are only used to respond to your enquiry.
Keep exploring
Services often needed by estate agents
Problems often overlap. These services are closely connected to this one.
Need Help With Your Business Profile?
Tell us what has happened and we will review your case, explain the likely cause and set out the options available to you.