For building contractors
Google Business Profile Support for Builders
Extensions, loft conversions and renovations are big decisions, and many homeowners start by searching for builders nearby. Your Google Business Profile shows your projects, reviews and the areas you cover. If it is suspended, stuck at verification or split across duplicates, we can help you understand what needs attention.
- Portfolio friendly, compliant profiles
- Help with suspensions and duplicates
- Clear categories for building work
Independent service. Not affiliated with Google. Outcomes are decided by Google.
Why it matters
Why builders need a reliable profile
Illustrative. Outcomes are decided by Google.
Building projects involve large sums and months of work, so customers take their time choosing. They look at photos of previous jobs, read reviews in detail and often check whether a builder has been around for a while. A Google Business Profile with a steady history of genuine reviews and project photos helps show you are a real, established firm. Losing it, even temporarily, can interrupt the flow of quality enquiries.
Builders often have more complex setups than other trades. Some trade through a limited company with a different registered office, some have partners or family members involved, and many use subcontractors. Profiles may have been created years ago by someone who has since left. Ownership, access and duplicate listings are common headaches, alongside the usual questions about whether the business should show an address or a service area.
Common issues
Common profile problems for builders
Lost access to an old profile
A profile set up by a former partner, web designer or employee can leave you without owner access. Requesting ownership through Google's process takes time and the right information.
Duplicates after rebranding
Changing from a sole trader name to a limited company, or rebranding, can leave duplicate listings behind that split your reviews and confuse customers looking for you.
Registered office as business address
Showing an accountant's address or registered office where customers cannot visit may be treated as an ineligible location by Google and can lead to enforcement action.
Photos that do not belong to you
Uploading stock images or photos of other firms' work can mislead customers and may result in content being removed. Your own project photos are far stronger.
Getting the setup right
Address or service area for building firms
Most builders work on customers' properties rather than receiving customers at an office. In that case the profile should normally be a service-area business with the address hidden, and a service area that reflects where you genuinely take on projects. The hidden address should be where you actually run the business, which may be a home office or a yard.
If you have a staffed office or showroom that customers visit during your listed hours, with permanent signage, showing that address alongside a service area may be appropriate. A registered office used only for post is not a suitable location. We can review your company structure, trading names and premises, then explain which setup is likely to fit Google's guidelines.
Verification and appeals
Evidence that may help builders
Evidence should be genuine, current and consistent with your profile. What is relevant depends on the case.
- Signed vehicles, site boards or hoardings showing your business name
- Customer contracts or invoices issued under the trading name
- Insurance certificate showing the business name
- Trade association membership, where you genuinely hold one
- Business bank statement or utility bill at the business address
- Companies House record showing directors and company details
How we help
How we can support your business
- 1
Give us the background
Tell us about the profile problem, who set the profile up originally and any changes to your trading name or company structure.
- 2
Map out the listings
We look for duplicates, check ownership and access, and review the name, address and categories against Google's guidelines for eligibility.
- 3
Agree a sensible order
We suggest the order to tackle ownership, duplicates and corrections, so you do not lose reviews or trigger new problems along the way.
- 4
Support each step
We guide you through ownership requests, appeals or verification and help you prepare clear evidence for each one. Google makes the final decisions.
FAQs
Questions from builders
A former business partner still owns our Google profile. What can we do?
If you cannot get them to transfer access, Google has an ownership request process that may let you ask for access. It usually involves showing you are authorised to manage the business. It can take time and outcomes vary. We can help you prepare the request and explain what to expect at each stage.
We changed from a sole trader to a limited company. Do we need a new profile?
Usually not. If it is the same business continuing at the same location or service area, updating the existing profile is normally the better option, as it keeps your reviews and history. Creating a new profile can leave a duplicate behind. Name changes can trigger reverification, so it helps to prepare evidence first.
Can I list loft conversions and extensions as separate categories?
You can choose categories that genuinely describe your business, and list specific services such as loft conversions or extensions in the services section and description. Choosing a clear primary category is more important than adding many extra ones. We can review your categories and services to check they are accurate.
Can I post photos of projects we did as subcontractors?
Photos should represent your own work and business accurately. If you carried out the work, sharing photos may be reasonable, but take care not to imply you were the main contractor if you were not, and respect the client's privacy. Honest, accurate photos build more trust than a borrowed portfolio.
Free case review
Tell Us What's Happening
Tell us what is happening with your builder Business Profile. We will review the details and explain the likely cause and your options.
- 1You send the details
Takes about two minutes. Screenshots can follow later.
- 2We review your case
We look at what has happened and what may have caused it.
- 3We talk you through it
Using your preferred method: phone, WhatsApp or email.
We never ask for your Google password. Your details are only used to respond to your enquiry.
Keep exploring
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Need Help With Your Business Profile?
Tell us what has happened and we will review your case, explain the likely cause and set out the options available to you.